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Arpita Jani
Nov 26, 20243 min read
Cringe or Clever? The Rise of Offbeat Influencers in Marketing
“The best marketing doesn’t feel like marketing.” – Tom Fishburne This above quote perfectly encapsulates the core of effective...
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Arpita Jani
Oct 28, 20242 min read
Lighting Up Your Diwali Campaign: Influencer Marketing Strategies For Festive Sales And Success
How brands can leverage influencers to build better connections during Diwali:
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Arpita Jani
Sep 27, 20243 min read
Cracking The Quick Commerce Code: How Bigbasket Now Won Big With Influencers
A Strategic Multi-Phase Influencer Campaign That Redefined bigbasket now’s Market Position with Greenroom Now
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Arpita Jani
Aug 27, 20243 min read
Raksha Bandhan 2024: Memorable Brand Campaigns That Celebrated Sibling Love
How Brands Wove Creativity and Emotion Into Their Raksha Bandhan Campaigns
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Arpita Jani
Aug 5, 20242 min read
The Power of Social Media Trends: Boosting Engagement in 2024
Embrace social media trends to boost engagement! From AR filters to short videos, stay current and connect deeply with your audience in 2024
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Arpita Jani
Jun 19, 20243 min read
Heartstrings and Humor: Best Father’s Day 2024 Brand Campaigns
Father's Day 2024 has seen an outpouring of heartfelt and creative campaigns from various brands.
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Arpita Jani
May 15, 20243 min read
Celebrating Motherhood: Innovative Mother's Day Campaigns by Indian Brands in 2024
Dive into a selection of Indian ads featured on Mother’s Day 2024, that left us reaching for the phone to call our Mom.
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Arpita Jani
Apr 26, 20243 min read
How stars from the farming industry are influencing their way towards a better society
Not so rare, but less talked about, today we bring your focus to the agrarian world through the lens of agricultural influencers.
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Arpita Jani
Mar 20, 20243 min read
Drive Creativity And Growth With Genre-Specific Influencer Ideas This Holi!
Whether you're a fashion, food, beauty, lifestyle, or travel brand, there's something for everyone to try this Holi.
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Arpita Jani
Feb 10, 20242 min read
Sweep Away Your Audience This Valentine's Day with Influencer Campaigns!
Valentine's Day is just around the corner, and brands are gearing up to capture the attention of their audience in innovative ways. One...
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Arpita Jani
Jan 20, 20242 min read
Amplify Your Brand's Social Media Presence in 2024: An Inclusive Digital Strategy Template with Brand Examples!
Gain Insights from Local Giants and Transform Your Social Media Approach! Living in an era where businesses strive for visibility, social...
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Arpita Jani
Dec 20, 20234 min read
Unwrapping Ideas: 5 Creative Influencer Marketing Ideas for Your Holiday Campaign
As we approach the culmination of another remarkable year, the synergy between brands and influencers becomes increasingly vital in...
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Arpita Jani
Nov 29, 20234 min read
Influencer marketing: A door of opportunities waiting to be knocked at the end of this season!
Is your brand building a human connection with the audience? Influencer Marketing The festive season is the time of year when brands...
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Arpita Jani
Sep 22, 20234 min read
Influence Redefined: Exploring The Business Brilliance Of Influencers And Their Brands
In today’s day and age where influencers constantly push boundaries, they never fail to surprise us, whether as content creators or as...
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Arpita Jani
Jul 14, 20234 min read
Evolution of E-commerce in India: Is your brand ready to embrace New Age Innovation?
In today's fast-paced modern life, the pursuit of comfort and convenience has become paramount. In the last couple of decades changes in...
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Lakshmi Balasubramanian
Oct 29, 20214 min read
Brands in the box seat: Brand campaigns inspired by live sporting events
Live sports are an ideal time for brands to put out creative digital campaigns. With lakhs of eyes glued to the screens, everyone stays...
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Lakshmi Balasubramanian
Oct 19, 20212 min read
How brands and influencers celebrated Pujo this year
That time of the year has arrived. Excessive shopping, gift exchanges, pandal hopping and feasting with loved ones, Pujo is celebrated...
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Lakshmi Balasubramanian
Jul 2, 20213 min read
Our Favourite Gaming Influencers
Do people really make a living out of streaming online games live? Well, the answer to this question is becoming clearer with every...
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Lakshmi Balasubramanian
Jun 18, 20213 min read
A Guide To Using Clubhouse
Networking is at its peak owing to the pandemic, as people want to feel more virtually connected to others. Hence, the introduction of...
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Lakshmi Balasubramanian
Jun 11, 20212 min read
Social Media Platforms – What’s New
The platforms that ensure that we update every single development in our lives are also constantly updating. Because is it really social...
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