The brief
It was simple: make this drop visually irresistible, rooted in culture, and buzzing with Gen-Z energy. So that’s exactly what we set out to do with creators who could carry the vibe and a concept that didn’t shy away from bold.
How we made it work
We styled three creators in looks that weren’t just trendy, but true to the collection’s playful, maximalist spirit.
One wore the sneakers with a saree: a look that immediately turned heads and reimagined how tradition and street style could blend. This creator took the art inspiration quite literally and created a collage-style carousel that paid homage to Indian street art.
The other two brought in their own edge with skirts, denim, and accessories that gave the sneakers a fresh, wearable coolness. They leaned into cinematic reels, full of motion, mood, and colour.
The result
We delivered a visual story that didn’t just showcase the shoes rather it amplified them.
Every frame, every soundtrack, every transition was intentional. The soundtrack featured iconic Indian tunes to anchor the content in nostalgia while giving it a fresh spin. Nothing felt random. Every piece of content felt cohesive, yet unique to each creator’s voice.
And the numbers backed it up: 86,000+ views, 2,679+ likes, hundreds of comments that told us we had struck the right chord. But more than metrics, it was the reaction that mattered. People resonated with the styling, the energy, and most importantly, the story.
This campaign wasn’t about showing a product. It was about creating a moment. A reminder that fashion can be fun and fearless. That a limited drop doesn’t have to feel small. And that when creators, culture, and good storytelling come together - people notice.
At Greenroom, we’re always chasing that sweet spot between strategy and surprise. Between what works and what wows. And if you've come across this collaboration, we'd love to know your review on it.
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