True Diamond

Converted an influencer's life moment into a small yet impactful campaign for True Diamond, a lab grown diamond company.

True Diamond

Converted an influencer's life moment into a small yet impactful campaign for True Diamond, a lab grown diamond company.

True Diamond x Karan Sehgal (The Proposal)

Topical Opportunity: Influencer Karan Sehgal’s upcoming personal life milestone (marriage proposal in Kenya).

Strategic Action: Crafted an integrated storyline with True Diamond’s custom-made ring; coordinated complex logistics (ring designed, produced, shipped internationally within 7 days).

Result: Exceptional audience resonance, achieving 4.6M views—over 10x the influencer’s average performance of 400K views per video.

Year

2024

Duration

1 Month

Client

True Diamond

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