From Followers to Fashion Fandoms: How Greenroom Revolutionized Myntra FWD's Digital Presence
From Followers to Fashion Fandoms: How Greenroom Revolutionized Myntra FWD's Digital Presence
Greenroom partnered with Myntra FWD to build a scalable, high-impact influencer marketing strategy. By focusing on authentic storytelling, strategic creator partnerships, and measurable results, the campaign delivered a 5X increase in video views and 62% growth in followers within nine months.
The Challenge: Breaking Through Digital Noise
Fashion marketing today faces three major hurdles:
Saturation: A highly competitive digital landscape makes differentiation difficult.
Scepticism: Consumers are increasingly aware of inauthentic marketing.
Scale: Growing reach without losing brand identity is a common struggle.
Myntra FWD needed a strategy to break through this clutter, engage Gen Z audiences meaningfully, and establish itself as a fashion-forward brand in its culture. But more than that, it wanted to become a part of the cultural zeitgeist—a destination for new perspectives on fashion, not just a brand echoing trends.
This meant using content creators not just to drive awareness but to position Myntra FWD as an influencer itself—a brand that adds value, shapes opinions, and earns genuine followership in a world that is already overflowing with voices.
In a landscape where Gen Z is highly discerning about what brands say and how authentically they say it, Myntra FWD aimed to be more than another fashion label—it sought to be a trusted ally and a personality that resonates.
Year
2024
Duration
1 Year
Client
Myntra FWD
Categories
The Greenroom Playbook
1. Data Meets Influence
Greenroom started with data-backed insights to understand consumer behaviour and trends. The strategy positioned Myntra FWD as a brand that doesn’t just follow trends but influences them—focusing on authenticity, innovation, and community.
2. Scaling a Creator Army
Greenroom expanded Myntra FWD’s creator network from 39 to 129 influencers, with an additional 100+ community creators to drive organic reach. This mix ensured diverse representation and credibility, increasing audience trust and engagement.
3. A Content Formula That Works—Every Time
Instead of rigid brand messaging, Greenroom provided influencers with creative frameworks to maintain brand consistency while allowing for individuality. Signature content series like #FWDFinds and FWD Fit Check created recurring engagement touchpoints that reinforced brand identity.
4. High-Quality Content at Scale
Greenroom ensured top-tier content production while maintaining a high volume of output. By leveraging dynamic shooting locations like urban streetscapes and high-energy city backdrops, the campaign delivered premium content with scale—proving that high production value doesn’t have to come at the cost of frequency.
The Results: Record-Breaking Growth & Lasting Impact
Video views skyrocketed from 2.8M to 14.1M, a 5X increase.
Follower count exploded from 235K to 383K, a 62% jump.
Engagement rates surged to 4.62%, outperforming industry benchmarks.
Beyond the numbers, the campaign successfully positioned Myntra FWD as a cultural authority in fashion, not just another marketplace. It became a brand that young audiences don’t just follow—they actively engage with, trust, and advocate for.
The Final Word: Proven Success in Influencer Marketing
Greenroom has consistently delivered high-quality content at scale—blending strategic planning with creative execution. We’ve done it before, and we can do it again.
This case study reinforces that great content isn’t just about quality—it’s about impact, efficiency, and consistency. For brands looking to break through digital clutter, Greenroom has the expertise to make it happen.
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