Objective:

Position Licious as the go-to brand for convenient, delicious meal solutions through regular influencer-driven campaigns, addressing different consumer needs across product ranges and seasonal moments.

Strategy & Execution:

Greenroom executed multiple targeted influencer campaigns as part of a monthly retainer model:

• Ready-to-Cook Campaign: Leveraged mom influencers to showcase Licious’ ready-to-cook products as tasty and convenient meal solutions for families.

Links - https://www.instagram.com/reel/DFftu8mSlby/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

https://www.instagram.com/reel/DFc7JUpKQX9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DFaaTRKPugj/?igsh=anR1OGprMHpyMHU0

https://www.instagram.com/reel/DFZqMnFTaAt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D 

https://www.instagram.com/reel/DFQRBWtS90C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

• December Special: Positioned Licious as a festive favourite, encouraging home-cooked indulgence through influencers.

Links 

https://www.facebook.com/reel/893293309621053

https://www.facebook.com/reel/1132671368234027

https://www.facebook.com/reel/577290038388618

• NCR 30-Minute Delivery: Amplified new 30-minute delivery service in Delhi/NCR using local influencers.

Links

https://www.instagram.com/reel/DCPFwkqgawD/

https://www.instagram.com/p/DDJj0jEJiDG/?igsh=bTJjM2pleHhvdnhs&img_index=1

https://www.instagram.com/reel/DCG-CCEPEhw/

https://www.instagram.com/reel/DCRj1CRON_f/

• Meat Pickle Campaign: Highlighted product versatility by partnering with home chefs to inspire creative winter recipes.

Links

https://www.instagram.com/reel/DC6Hmslv98O/

https://www.instagram.com/reel/DC4OwVGoZiq/

https://www.instagram.com/reel/DC0Z1IOohrX/

https://www.instagram.com/reel/DCqYGCaToFF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

https://www.instagram.com/reel/DCoUYZxP6cB/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

https://www.instagram.com/reel/DCy7wYSzzuL/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

Results Delivered:

• Total Views: 3.1M+ across all campaigns

• Total Likes: 72K+

• Total Comments: 650+

Why It Worked:

Greenroom’s ongoing relationship allowed continuous, strategically aligned content, consistently reinforcing brand positioning and driving sustained consumer engagement