Objective:

Utilise timely cultural, social, and personal influencer-driven moments to deliver impactful, relevant content for brands, maximising reach and audience engagement.

Approach:

Greenroom identified and strategically capitalised on distinct topical opportunities by aligning brands with authentic influencer narratives, executing quickly to remain relevant in fast-paced digital environments.

Execution & Results:

1. Lakmé Dry Matte Fluid Sunscreen - https://www.instagram.com/reel/DHYXDN3Se8u/?hl=en

• Topical Opportunity: Viral popularity of influencer ‘Silly Sensei’ for humorous sunscreen-related content (“Brinjal & Sunscreen” reference).

• Strategic Action: Rapid influencer onboarding, with campaign ideation, approval, and execution completed within two days.

• Result: Leveraged ongoing viral attention, generating 488K views and strong brand recall for Lakmé’s sunscreen product.