Objective

Launch Campus Shoes’ exclusive Truck Art-inspired collection with high visual appeal and drive Gen-Z engagement through fashion-forward storytelling.

Strategy

Greenroom leaned into the eccentric, bold nature of the collection by pairing it with creators who reflect that same aesthetic energy. The goal was to make three limited-edition pairs feel like cultural moments, not just products.

Execution

• 3 carefully chosen creators whose content style matched the playful, boho-inspired vibe of the collection
  
  
  

• Each creator was styled in outfits that mirrored the bold colours and flair of the shoes
  
  
  

• The soundtrack was handpicked to include classic Indian tunes that enhanced the cultural throwback theme
  
  
  

Content Breakdown

• 1 creator built a collage-style carousel that paid tribute to desi street art
  
  
  

• 2 creators created fashion-forward reels capturing the mood and motion of the collection
  
  

Performance

• Views: 86,155
  
  
  

• Likes: 2,679
  
  
  

• Comments: 136
  
  
  

Impact

• Drove brand love by blending fashion, culture and storytelling in a way that felt new yet nostalgic
  
  
  

• The content stood out on timelines with its bold styling and rooted aesthetic
  
  
  

• Positioned Campus as a culturally-aware brand that knows how to turn even a limited product drop into a story worth sharing
  
  
  

Why It Worked

• Sharp creator-brand fit that ensured content felt intentional, not generic
  
  
  

• A focused creative direction that matched the visual identity of the product
  
  
  

• A strong sense of mood and aesthetic that helped build buzz organically