Description
Titan’s premium perfume chain Skinn Amlafi Bleu invited their Master Perfumer for a grand event at Mumbai. The event highlighted the promotion of the Amalfi Bleu perfume by its own Master perfumer who was invited to grace the event. Greenroom identified top influencers from Mumbai to do an event coverage and share their content on social media. Male and Female influencers attended the event and shared their experience of the entire event through their Instagram handles. The campaign was centered around the promotion of the Amalfi Bleu perfume with the #NewColorOfClass and #RendezvousWithAmalfi hashtag. The influencers primarily created content for the Amalfi Bleu collection in their respective styles. Predominantly photography, fashion and lifestyle category influencers were part of this campaign collaboration.
Content
Influencers: Santoshi Shetty, Aashna Shroff, Ganesh Vanare, Siddhartha Joshi, Karishma Rawat, Juhi Godambe, Trishita, Usaamah, Nikhil Khandari, Varun & Siddhi, Rahul Vangani and Shakti Yadav.
Inference
The Amalfi Bleu event targeted use of Mumbai based influencers and these influencers created unique content as part of the event coverage. The use of top influencers from photography, fashion and lifestyle category helped in reaching more than 850K people on Instagram. Each influencer produced two content pieces which also led to close to 100K campaign engagements. The right choice of influencers and their content acted as a catalyst in the success of the campaign which also resulted in hashtags #NewColorOfClass and #RendezvousWithAmalfi reaching a total of close to 3 Million people on Instagram.
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