Imagine scrolling through your social media feed and coming across a video of a puppy trying on tiny, virtual hats through an AR filter. You can't help but watch it twice, share it with friends, and maybe even try the filter yourself! This isn't random; it's a perfect example of how powerful social media trends are.
Social media trends start by sparking curiosity and striking an emotional chord with the audience. Think about the last trend you saw—maybe a dance challenge or a meme. Once it resonates, it spreads like wildfire, with tons of users joining in to keep the flame alive. Staying on top of these trends allows brands to ride the wave of viral content and connect with their audience on a deeper level.
#1 - Engagement With AR And AI Is A New Era Of Storytelling
Checking out how a new jacket or lipstick looks without stepping into a store is now possible with advancements in AR filters and lenses. AR captivates users by blending the virtual and real worlds, offering interactive, fun, and immersive experiences that traditional media can't match. Platforms like Facebook and Instagram are heavily investing in these technologies, allowing creators to produce content that feels straight out of the metaverse.
Creators like Divyansh Mundra are using AI to craft fascinating educational content, narrating epic tales like the Mahabharat in innovative ways. Such formats captivate audiences and make learning engaging.
This surge in AI and AR-powered storytelling is revolutionizing social media, allowing brands and creators to weave narratives that not only entertain but also leave a lasting impression, boosting engagement like never before.
#2 - Make Yourself Visible On Search
Social media platforms like Instagram now contribute to 40% of searches by youngsters, making visibility imperative for brands and creators. This can be achieved by using appropriate keywords, following trending formats and audios, using core keywords in captions, focusing on product/content uses, and adding keywords to bio descriptions. For example, a pediatrician by profession, Madhavi Bharadwaj has “Bacchon Ki Doctor” as her username. Now this sits perfectly with the colloquial terms and given that it also contains keywords, her account is easy to find. There are ample of such examples.
#3 - Gripping Crisp Videos Go A Long Way
The attention span of users is getting shorter by the day. Hence creators are making videos of merely seconds! These bite-sized videos are highly engaging due to their quick, captivating nature. A creator named Raaghav Bisrakhia is taking advantage of this by creating a popcorn community, where he narrates the whole context of a reel within seconds. By leveraging this trend, he captures the audience's attention more effectively. Creators who master short-form videos are able to get more people to view their long-form content.
In conclusion, following social media trends is a vital strategy for boosting engagement and staying competitive in the current digital landscape. By embracing short-form videos, enhancing user experiences with AR, and leveraging social commerce, creators can create compelling content that resonates with their audience. Brands can leverage this by collaborating with creators and influencers who have mastered these strategies. Agencies like ours bridge the gap between creative creators and brands, helping to create new narratives. While creators benefit from brand collaborations, brands gain a better chance of being portrayed creatively and impactfully.
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