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Lakshmi Balasubramanian
Feb 20, 20182 min read
Valentine’s Day made special with #SwitchMyTech
To make Valentine’s day memorable this year, Acer came up with an idea to establish greater connection with it’s audience through...
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Lakshmi Balasubramanian
Jan 24, 20182 min read
Influencer Marketing done right for the #7HourMarathon Campaign
Duroflex recently launched their #7HourMarathon activity which was a 14-day long twitter campaign from 16th January 2018. The campaign...
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Lakshmi Balasubramanian
Jan 18, 20184 min read
Become a successful Social Media Influencer by doing these 5 things
Compete or die! Brands understand this phrase like nobody else. They are constantly on a lookout for new ways to engage with their...
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Lakshmi Balasubramanian
Dec 18, 20173 min read
The power of influencers on B2B brands
The power of influencer marketing is being felt across the business to business (B2B) space. By developing relationships with industry...
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Lakshmi Balasubramanian
Dec 14, 20174 min read
That One Extra Mile – Urmi Kothari
It all started with basketball, a game she fell in love with since her school days and continued to play even during her MBA. Urmi...
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Lakshmi Balasubramanian
Dec 6, 20173 min read
The generation one blogger – Gia Kashyap
A person who comes in the list of ‘the first generation’ bloggers of the country, a person who grew up with her blog, a person who never...
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Lakshmi Balasubramanian
Nov 23, 20175 min read
From Harvard to Fashion Blogging – Shilpa Ahuja
Not often do you find an architect, having a masters degree from Harvard University, turning into a fashion blogger. Shilpa Ahuja, the...
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Lakshmi Balasubramanian
Oct 19, 20175 min read
The Bold and The Beautiful – Chitra Balachandran
A belly dance instructor, a fitness enthusiast, a traveller and a blogger, Chitra Balachandran does it all and does it all in style. She...
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Lakshmi Balasubramanian
Oct 9, 20175 min read
Varun Kulkarni of NoBroker talks of #MaxROI
Hailing from Pune, Varun is the digital marketing manager of No Broker based out of Bangalore. Previously, Varun had worked with The...
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Lakshmi Balasubramanian
Oct 5, 20174 min read
Legally foodie – Amogh Tiwari
I remember someone telling me “I won’t be happy with technology until I can download food”. Amogh Tiwari is binding food and technology...
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Lakshmi Balasubramanian
Sep 25, 20173 min read
Abhinav Sharma of Adidas talks of #MaxROI.
Abhinav Sharma, Brand Marketing Manager of the Running Business Unit of Adidas, is one of the leading Indian marketers who put influencer...
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Lakshmi Balasubramanian
Sep 22, 20172 min read
The Peer Reviewer – Aniruddh
The peer reviewer- Aniruddh Started blogging to improve his writing skills and vocabulary, Aniruddh today is the leading tech reviewer in...
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Lakshmi Balasubramanian
Sep 19, 20173 min read
Why is data analysis crucial for influencer marketing?
Influencer campaigns are widely regarded as one of the most powerful digital marketing techniques in today’s world. A big hurdle,...
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Lakshmi Balasubramanian
Sep 15, 20173 min read
The Passionate Fashionista – Shalini Chopra
Someone has rightly said, the best fashion show is always on the streets. How good is it to flaunt what the world wants to actually see....
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Lakshmi Balasubramanian
Sep 5, 20172 min read
Behold the southern storm – Aravind SA
Aravind SA, the witty boy next door from Chennai, has established himself as one of the most sought after stand up comedians, not just in...
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Lakshmi Balasubramanian
Aug 31, 20173 min read
The new age fitness icon of India – Ayesha Billimoria
A professional athlete since the age of 14 till date, Mumbai based Ayesha Billimoria is one of the leading health & fitness influencers...
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Lakshmi Balasubramanian
Aug 29, 20173 min read
What B2B can gain from influencer marketing
A recent study reveals that 84% of marketers, across industries, plans to develop strong influencer relationship strategies this year....
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Lakshmi Balasubramanian
Aug 24, 20178 min read
Decoding urban chimes – Tanya Dhar
Tanya Dhar, the face and voice behind Luxury Lifestyle Blog Urban Diaries, has emerged as a prominent social media influencer since the...
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Lakshmi Balasubramanian
Aug 18, 20173 min read
5 signs that tell your brand needs influencer marketing
Though influencer marketing is making its way up with unprecedented growth rate, many marketers are still caught up in scepticism. To be,...
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Lakshmi Balasubramanian
Aug 17, 20173 min read
The face of alternative fitness in India – Sucheta Pal
Mumbai-based Sucheta Pal is a well-known fitness trainer working with a popular dance fitness programme, Zumba. Hailing from the small...
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