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Jul 18, 20182 min read

Brand Awareness and Sales Conversion focused Influencer Campaign for Desire Desire

Description Desire Desire is a designed based e-commerce platform which primarily focuses on anti-ordinary and uniquely designed...

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Xiaomi Redmi Y2 Smartphone Launch – Teaser, Launch and Pre-Sales promotions using Influencers

Lakshmi Balasubramanian

Jul 18, 20181 min read

Xiaomi Redmi Y2 Smartphone Launch – Teaser, Launch and Pre-Sales promotions using Influencers

Description Xiaomi planned an influencer outreach activity for the launch of their selfie-centric smartphone Redmi Y2. The campaign was...

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Lakshmi Balasubramanian

Jul 4, 20185 min read

6 tips for handling haters on Facebook

“How is it possible, being a Facebook content creator, that you never were trolled?” Right? After all, it is usual to have haters in any...

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How to use #hashtags for your social media marketing

Lakshmi Balasubramanian

Jun 27, 20185 min read

How to use #hashtags for your social media marketing

“Can you imagine the state of social media marketing in 2018 without hashtags? Not only do hashtags help social media users organise and...

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4 things Influencer Marketing can help you achieve

Lakshmi Balasubramanian

Jun 20, 20185 min read

4 things Influencer Marketing can help you achieve

“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.” – Malcolm Gladwell,...

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Top 10 things you should avoid in social media marketing

Lakshmi Balasubramanian

Jun 13, 20186 min read

Top 10 things you should avoid in social media marketing

Today, I will be talking to you about things that you should avoid in social media marketing to reach your goals and move forward. Social...

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Lakshmi Balasubramanian

Jun 6, 20185 min read

How to measure your marketing campaign?

As a digital marketer, we often find ourselves facing this basic question – how to measure my marketing campaign effectively? Well, this...

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Which social media platforms to use for what kind of campaigns

Lakshmi Balasubramanian

May 30, 20185 min read

Which social media platforms to use for what kind of campaigns

If you are new to advertising, learning which social media platforms to use for what kind of campaigns and choosing one that will work...

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6 new Instagram updates that you can’t afford to miss in 2018

Lakshmi Balasubramanian

May 23, 20186 min read

6 new Instagram updates that you can’t afford to miss in 2018

We understand. Staying updated on the many changes that Facebook, Instagram and other social media platforms introduce for their apps is...

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Lakshmi Balasubramanian

May 16, 20183 min read

Micro influencers or brand ambassadors: Which one suits you?

Around 3.2 billion people are exposed to the internet and are the regular consumer of information that is bombarded from all directions...

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Why Influencer Marketing is a game changer for your business

Lakshmi Balasubramanian

May 9, 20185 min read

Why Influencer Marketing is a game changer for your business

The term Influencer Marketing has undergone many changes in the last 8 years and today, we can safely say that it can be the game changer...

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5 Social Media Trends that you can’t miss in 2018

Lakshmi Balasubramanian

May 2, 20185 min read

5 Social Media Trends that you can’t miss in 2018

It’s another year and if you are a marketer, you must already be planning what would be your social media strategy for 2018. According to...

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Lakshmi Balasubramanian

Apr 25, 20186 min read

How to do Content Marketing

My previous blogs had been guides to how to write a blog, how to become a blogger and how to get paid for blogging. The next step to...

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Lakshmi Balasubramanian

Apr 18, 20185 min read

How to get paid for blogging

If you are just starting out with your blog, it can be difficult to understand how to get paid through blogging and how to write a blog...

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Lakshmi Balasubramanian

Apr 11, 20185 min read

How to become a Blogger

Have you been searching for some tips on how to become a Blogger? Do you love writing, but have no idea about how to turn it into a...

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Lakshmi Balasubramanian

Apr 5, 20185 min read

How to write a Blog

I am sure that you will find thousands of articles, online and offline, guiding you on how to write a blog. Blogging has become an...

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5 Tips for a Successful Facebook Advertising Campaign

Lakshmi Balasubramanian

Mar 28, 20186 min read

5 Tips for a Successful Facebook Advertising Campaign

Worried about wasting away excess funds in an Ad campaign? Looking for tips to run a successful Facebook Advertising campaign? Rest...

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5 Cricket Influencers you can’t afford to miss this IPL on social media

Lakshmi Balasubramanian

Mar 21, 20185 min read

5 Cricket Influencers you can’t afford to miss this IPL on social media

It is well known that India is a country where Cricket is followed like a religion. Keeping tabs on everything cricket-related,...

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5 tips on how to use Instagram as a marketing tool

Lakshmi Balasubramanian

Mar 14, 20182 min read

5 tips on how to use Instagram as a marketing tool

There was a time when Facebook and Twitter were the primary social media that everyone used to flock to for establishing contacts and...

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Lakshmi Balasubramanian

Mar 7, 20182 min read

Let’s Celebrate Women Everyday

Every year with the onset of March, we see several posts, blogs, gifs, videos, etc celebrating women’s day. We dedicate, eighth of March...

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