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Lakshmi Balasubramanian
Sep 27, 20184 min read
Starting a successful blog in 2018
The evolution and success of blogs Content creation has proven to be a strong pillar in today’s marketing. Before the age of Instagram,...
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Lakshmi Balasubramanian
Sep 25, 20183 min read
A shot of Ganesh Vanare
Shots and Moments Ganesh Vanare of Haram Khor fame talks to us today about his scenic journey. Ganesh began the Instagram page a passion...
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Lakshmi Balasubramanian
Sep 19, 20183 min read
Influencers and Sponsored content
Why the surge in Influencer popularity? Needless to say, influencers influence a wide variety of people. They actually get their...
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Lakshmi Balasubramanian
Sep 14, 20184 min read
Making CSR powerful with Influencers
According to a study, an average person spends about at least two hours on social media today. That easily accounts for approximately...
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Lakshmi Balasubramanian
Sep 10, 20184 min read
Top Indian food bloggers talk – Neha Mathur
Neha Mathur, one of our most popular and favorite Indian food bloggers, talks to us today about her start and how she has built her Whisk...
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Lakshmi Balasubramanian
Sep 3, 20184 min read
A Talk with Malvika Gupta
How the hesitant fashionista delved into the game In the summer of 2013, Malvika Gupta started experimenting with her fashion online....
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Lakshmi Balasubramanian
Aug 29, 20186 min read
Choosing the right platform – Instagram vs Youtube
The battle between the platforms Amongst the plethora of upcoming and existing social media platforms, giants like Facebook, Twitter,...
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Lakshmi Balasubramanian
Aug 23, 20186 min read
Know how to spot your fake influencers
The boom of Influencer Marketing – The good The powerful market of influencer marketing is currently valued at $1 billion dollars. It...
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Lakshmi Balasubramanian
Aug 23, 20181 min read
OnePlus 6 Launch Activity : Unboxing Video by Comedians
Description OnePlus launched their premium flagship phone the OnePlus 6 during May 2018. As part of the promotional activity, OnePlus...
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Lakshmi Balasubramanian
Aug 23, 20182 min read
Club Factory – Show Your Fashion Look Campaign
Description Club Factory is an e-commerce platform for fashion apparel. Club Factory recently entered the Indian market and looked at...
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Lakshmi Balasubramanian
Aug 23, 20182 min read
Epson Back To School Campaign
Description Epson had launched its ‘Back To School’ campaign for their Epson InkTank printer during July 2017. As part of the promotional...
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Lakshmi Balasubramanian
Aug 16, 20186 min read
Sportsmen as Influencers
Influencer Marketing – a quick introduction: Influencer marketing has been taking over the digital world over the past decade. It is no...
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Lakshmi Balasubramanian
Aug 8, 20186 min read
IGTV in influencer Marketing
Introduction Video content has been constantly evolving over the past decade. People have been watching mobile videos recently more than...
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Lakshmi Balasubramanian
Aug 1, 20186 min read
Implementing Influencer Marketing in your upcoming digital campaign
Want to know more about Influencer Marketing and why it is trending currently? Are you also looking for the best ways to implement...
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Lakshmi Balasubramanian
Jul 26, 20186 min read
Top 5 Influencer Marketing trends to look out for in 2018
In a recent article, Irfan Ahmad pointed out that influencer marketing can generate up to 11x the ROI of traditional marketing. Is your...
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Lakshmi Balasubramanian
Jul 18, 20185 min read
6 reasons why brands should collaborate with Influencers
Almost every article that you will find on Influencer Marketing will tell you how collaborating with Influencers will result in higher...
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Lakshmi Balasubramanian
Jul 18, 20181 min read
Fortune Oil Brand Integration with Health and Wellness Bloggers
Description Fortune Oil looked at promoting their Rice Bran Oil as they wanted to position it as a healthy oil for regular cooking....
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Lakshmi Balasubramanian
Jul 18, 20182 min read
Influencers visited Indigo dyeing farms for the Fabindia Indigo campaign
Description The Fabindia Indigo Trail campaign aimed at showcasing the process of Indigo dyeing with the help of Influencers. Fabindia...
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Lakshmi Balasubramanian
Jul 18, 20181 min read
Launch of the all new Samsung QLED TV
Description Samsung launched its all new QLED TV which is considered to be one of the biggest advancement in TV technology. The all new...
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Lakshmi Balasubramanian
Jul 18, 20181 min read
Influencer Campaign for Titan WE – The Smartwatch specially curated for Women
Description Titan worked with influencers in promoting their Titan WE product which is a smartwatch specially designed for Women. Titan...
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