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Lakshmi Balasubramanian
Feb 20, 20196 min read
3 best campaigns of Valentine’s Day 2019 with statistics
For years, Valentine’s day has been the perfect time for brands to create specialized campaigns around this holiday. Love it or hate it,...
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Lakshmi Balasubramanian
Feb 13, 20194 min read
Mega, macro, micro or nano influencer: Which one is right for your brand?
Influencer marketing is not only relevant and one of the hottest trends among consumers, but also with brands and marketing...
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Lakshmi Balasubramanian
Feb 6, 20195 min read
A checklist – Avoiding the most common mistakes by brands in influencer marketing
Influencer marketing as an industry in 2019 is going to see an extreme surge in terms of growth. More brands are investing in it and the...
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Lakshmi Balasubramanian
Jan 31, 20194 min read
How to beat your competitors with Influencer Marketing
Over the past year, every brand is rushing to learn and implement influencer marketing, for a very good reason. Consumer surveys show how...
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Lakshmi Balasubramanian
Jan 2, 20194 min read
10 Advantages of Influencer Marketing
In today’s consumer-driven landscape, it has become increasingly common for advertisers to tap influencer marketing in order to achieve...
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Lakshmi Balasubramanian
Dec 26, 20186 min read
Top 5 Influencer Marketing campaigns of 2018
2018 has been an eventful year for marketing of all sorts. But for influencer marketing, this is the year the industry touched billions....
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Lakshmi Balasubramanian
Dec 24, 20183 min read
A talk with Usaamah – Influencer corner
This festive week of Christmas, Usaamah of the Dapper Label fame talks to us about his passion and what tipped into becoming a social...
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Lakshmi Balasubramanian
Dec 17, 20183 min read
Indian festivals of 2018 – Influencer Marketing statistics
Influencer Marketing has seen the biggest growth over any other method of marketing in the past couple of years. It has been forecast...
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Lakshmi Balasubramanian
Nov 29, 20183 min read
The tale of Pallavi Ruhail – Influencer Corner
Right off the bat, you notice how Pallavi has a very practical and positive approach in her career and life. She talks enthusiastically...
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Lakshmi Balasubramanian
Nov 22, 20184 min read
A basic guide to an Influencer Marketing Campaign
Influencer Marketing and its growth Over the past few years, the digital and social media scenario in India has changed drastically. If...
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Lakshmi Balasubramanian
Nov 14, 20185 min read
Types of Influencer Marketing Campaigns
Why Influencer Marketing? The boom of influencer marketing has been a constant for the past couple of years. It has been forecast that...
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Lakshmi Balasubramanian
Oct 31, 20186 min read
Influencer Categories – Picking the right one for your brand
Influencers influence a wide variety of followers and get them to listen, to engage with the content and this has been leading the brands...
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Lakshmi Balasubramanian
Oct 30, 20182 min read
#SayItWithLove – Influencer Campaign on Love Note Day
Description Platinum Guild International a popular brand for platinum jewellery looked at promoting their new collection of platinum...
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Lakshmi Balasubramanian
Oct 24, 20185 min read
The power of Social Media Influencers
What is Influencer Marketing in 2018? It has been proven over and over how influencer marketing has taken over the marketing industry...
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Lakshmi Balasubramanian
Oct 17, 20184 min read
Building relationships with your influencers
Designing your Influencer Marketing campaign Targeting online shoppers with repeated and targeted ads have become a thing of the past. ...
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Lakshmi Balasubramanian
Oct 10, 20184 min read
How can brands tackle Internet trolls
So, you have set up your social media page for your brand or company. You have implemented good SEO techniques, mastered the art of...
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Lakshmi Balasubramanian
Oct 3, 20184 min read
How your favorite Instagrammers travel to exotic places
How many of us have scrolled through Instagram during work and envied looking at the photos of our favorite Instagrammers traveling to...
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Lakshmi Balasubramanian
Sep 28, 20182 min read
Red Label Asia Cup Influencer Campaign
Description India vs Pakistan has always been one of the most followed rivalry in Cricket history. The two neighboring countries always...
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Lakshmi Balasubramanian
Sep 28, 20182 min read
Skinn Amalfi Bleu Event Coverage Using Influencers
Description Titan’s premium perfume chain Skinn Amlafi Bleu invited their Master Perfumer for a grand event at Mumbai. The event...
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Lakshmi Balasubramanian
Sep 28, 20182 min read
Grandparents Day – Influencer Campaign
Description Friends an adult diaper brand planned a unique campaign using influencers around Grandparents Day which was on September 9th...
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