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Analyzing your competitor’s influencer marketing campaigns

Sep 4, 20195 min read

Analyzing your competitor’s influencer marketing campaigns

Success no longer just lies in just measuring your brand’s performance but also your competitors. Keep your enemies closer! While this is...

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Lakshmi Balasubramanian

Aug 29, 20195 min read

How to make your brand’s influencer marketing campaigns stand out

In the year 2019, every brand is rushing to learn and implement influencer marketing, for a very good reason. With its very attractive...

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Lakshmi Balasubramanian

Aug 21, 20194 min read

Why micro-influencers could be better for your brand

Instagram influencer marketing is growing and has surpassed the $1 billion mark in 2018 and it is now estimated at over $2 billion. There...

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How influencer marketing is changing weddings

Lakshmi Balasubramanian

Aug 7, 20194 min read

How influencer marketing is changing weddings

Over the past few years, the online presence has become almost indispensable in terms of wedding planning. It is full of endless...

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Influencer talk with Ishita Dharnidharka

Lakshmi Balasubramanian

Jul 31, 20193 min read

Influencer talk with Ishita Dharnidharka

Ishita Dharnidharka, a travel and adventure influencer talked to Greenroom about how her switching careers has led to a fulfilling...

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Lakshmi Balasubramanian

Jul 25, 20193 min read

How much do influencers get paid?

Influencer Marketing has grown from a $1 billion industry in 2016 to a $5 billion dollar industry in 2019. The industry is also looking...

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Why is Instagram the best platform for Influencer Marketing?

Lakshmi Balasubramanian

Jul 17, 20194 min read

Why is Instagram the best platform for Influencer Marketing?

Instagram and its raging popularity Instagram was launched as a platform that was primarily used to share photos and videos. The app has...

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Lakshmi Balasubramanian

Jul 11, 20194 min read

Shooting in the wild with Mithun

Mithun, a wildlife photographer/influencer of MithunHPhotgraphy fame spends most of his time in the wild looking for the perfect moment...

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Lakshmi Balasubramanian

Jul 3, 20195 min read

Influencer Marketing for Dummies

What is influencer marketing? – A simple explanation Wikipedia defines Influencer marketing as “a form of social media marketing...

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A guide to Instagram Branded Content – Partnership with influencers

Lakshmi Balasubramanian

Jun 26, 20194 min read

A guide to Instagram Branded Content – Partnership with influencers

What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...

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A guide to Facebook Business Manager – How to set up an account (2019)

Lakshmi Balasubramanian

Jun 19, 20194 min read

A guide to Facebook Business Manager – How to set up an account (2019)

Facebook Business Manager is a boon to all the marketers who are looking at advertising methods to increase traffic, sales, brand...

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Lakshmi Balasubramanian

May 30, 20194 min read

TikTok’s Success and Marketing strategy

Tiktok – Taking over the social media world Advertising spending on social media influencers in India by brands is rising — driven by the...

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How these brands celebrated Mother’s Day 2019

Lakshmi Balasubramanian

May 15, 20193 min read

How these brands celebrated Mother’s Day 2019

Mother’s Day has come and gone on the second Sunday of May and the brands have arrived with their marketing campaigns for the holiday...

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Get the best out of your marketing investment

Lakshmi Balasubramanian

Apr 24, 20194 min read

Get the best out of your marketing investment

Why does Influencer marketing work so well? Customers appreciate when people talk to them and not companies or brand. Customers may not...

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Best Practices for Influencer Marketing – A complete guide

Lakshmi Balasubramanian

Mar 27, 20195 min read

Best Practices for Influencer Marketing – A complete guide

Influencer Marketing has been in the advertising industry in different forms for years now. With just Facebook and Instagram being...

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Instagram launches Instagram Checkout – What does this mean for influencers?

Lakshmi Balasubramanian

Mar 21, 20194 min read

Instagram launches Instagram Checkout – What does this mean for influencers?

Instagram has been reveling in its billion-mark users over the past couple of years. The platform has proved over and over to be better...

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Why TikTok is the hot new app to look out for

Lakshmi Balasubramanian

Mar 13, 20194 min read

Why TikTok is the hot new app to look out for

TikTok – the new app in town. How does this fit in with a brand’s video content strategy? With Musical.ly trying to already enter the...

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Brands that came out with the best campaigns for Women’s day

Lakshmi Balasubramanian

Mar 11, 20194 min read

Brands that came out with the best campaigns for Women’s day

In the age where feminism is trying to find its way even to the remotest corners of the world, brands take up the responsibility to show...

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Pro-tips on how to run a successful social media contest

Lakshmi Balasubramanian

Mar 6, 20195 min read

Pro-tips on how to run a successful social media contest

For years now, brand contests have been popular across all social media channels. Brands run a social media contest for a plethora of...

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Lakshmi Balasubramanian

Feb 27, 20194 min read

How Instagram has evolved around brand marketing

Over the past couple of years, Instagram has worked so hard to occupy the No.1 place in the social media world. Instagram overthrew...

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