COVID-19 has reshaped the past couple of weeks. While the global order has seen a major disruption, brands have tuned their marketing to...

“I went to bed listening to music and it woke me up every morning. Being in Mumbai, my exposure to other kinds of music was immense. This...

Why do Facebook ads do so well? Facebook’s daily user rate exceeds 70% of its users. Even though the new user rate has gone down the past...

Tinder has been around since 2012 and ever since the app’s launch in 2014 in India, the country’s dating apps have grown in number....

For years, Valentine’s day has been the perfect time for brands to create specialized campaigns around this holiday. Love it or hate it,...

Comedy – What was solely reserved for entertainment through TV and stages, has made quite an impact on social media. The entertainers of...

Why are Instagram captions important? Instagram marketing’s focus has always been good looking content or visuals. If your content looks...

How influencer marketing works Influencers marketing has enabled brands to partner with online influencers and leverage their “pull” for...

The rise of TikTok Launched in 2012 in China by ByteDance, TikTok has now gathered over 1.5 billion app users with the vast majority of...

The prime reason why brands love influencer marketing is that influencers have always been great at creating a specific niche audience...

Food bloggers have been around for years and have evolved over multiple platforms with a variety of content. What just started as recipes...

2019 has seen influencers with all kinds of expertise grow exponentially. Fashion and beauty have evolved over the year with new forms of...

The 2 billion dollar influencer marketing industry comprises of millions of online influencers. The industry has paved its way for common...

Influencer marketing has been a favorite among marketers in 2019. Brands spend anywhere between 10 – 25% of their marketing budget on...

There has been a big furor in the marketing industry the past couple of weeks over Instagram hiding likes for certain accounts....

You hear how good influencer marketing is from your fellow marketers. Whenever you are online, you see your favorite Instagrammer talking...

Stating that TikTok is enjoying attention now is putting it lightly. The app has been lauded as the highest downloaded app in 2019 till...

Competitions and giveaways This festive season, influencer marketing campaigns have seen a spike on Instagram and other platforms. Brands...

Influencer events – A growing trend Influencers are everywhere now – not only online, but also influencing their followers outside their...

The concept of hashtags started with Twitter which then surged to popularity with other social media platforms immediately adopting the...