The platforms that ensure that we update every single development in our lives are also constantly updating. Because is it really social...

It’s 2021 and still male beauty hasn’t taken prominence. But, thankfully it’s one the rise. In a country like India, focus on beauty and...

Are you a member of the BTS Army? Do you spend your weekends bingeing on K-dramas? Well, you’re not alone. The Korean Wave has hit India...

It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...

2020 had more than its fair share of tragedies and dark moments. But the world of social media gave us some respite in the form of young...

Social media trends have taken a whole new meaning in the last couple of months. Tik-tok challenges and trends have taken over the...

Facebook and Instagram Shop features have become increasingly easy to use and access. As a result, we have seen a rise in Shoppable Ads...

The landscape of festival marketing has changed a lot over the last year. Brands now have to walk a fine line between being conscious of...

Women’s Day is an important topical day for beauty brands. It allows them to build a relationship with their audience while encouraging...

We saw brands’ love for influencer marketing explode last year and it has only been growing since then. In the wake of this development,...

The Influencer marketing industry is one of the fastest-growing industries with almost all the brands using influencers to promote their...

In 2020, along with everything else, fitness was also taken indoors. We saw many fitness influencers becoming more active on social...

Digital video content saw a sharp increase in 2020 due to the need for more entertainment and information during the lockdown. Indian...

In 2020, Influencer marketing became an important part of marketing spends for most brands. It became more than a “good to have”...

Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...

The COVID-19 Pandemic brought about an unprecedented (yes we used the word) change in consumer behaviour and consumption. Brands...

Last May, Instagram introduced a new feature called Guides as part of their initiative to help people combat the effects of COVID-19. ...

Until a few years ago, the marketing and influencer space was dominated by one-sided communication. The advent of social media brought to...

Flipkart’s Big Billion Day is up and running, and its marketing strategy is so great that it is hard to miss! Be it through Spotify ads...

LinkedIn is an excellent platform for professional networking and community building. It has undergone much change in significance and...