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Lakshmi Balasubramanian
Aug 14, 20174 min read
What is influencer marketing
Marketing started taking some real shape centuries ago as a vantage point for the science of business and the art of communication. The...
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Lakshmi Balasubramanian
Aug 10, 20173 min read
The odd man out – Shyam Tyagi
Much like the hegemonically inflicted norm of ‘blue for boys, pink for girls’, Indian fashion landscape is accustomed to the opinion...
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Lakshmi Balasubramanian
Aug 9, 20172 min read
Biggest challenges in influencer marketing
More often than not, influencer marketing proves to be the best performing mode when it comes to lead generation and customer...
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Lakshmi Balasubramanian
Jul 31, 20173 min read
Basic mistakes to avoid while running Facebook ad campaigns
Are you finding it difficult to get the desired ROI out of your social media campaigns? There are two good things about it. First – you...
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Lakshmi Balasubramanian
Jul 25, 20172 min read
5 tools to optimize your social media marketing efforts in 2017
Keeping social media out of your marketing mix may prove to fatal for your brand. 82% of marketers believe that social media constitute...
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Lakshmi Balasubramanian
Jul 18, 20173 min read
Influencer marketing may hold the success mantra for start-ups
Influencer marketing is helping millions of brands worldwide in achieving their desired ROI as well as adding a great deal to their...
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Lakshmi Balasubramanian
Jul 11, 20173 min read
5 reasons why influencer marketing boosts sales
With every passing day, influencer marketing is proving to be one of the most profitable digital marketing channels across brands and...
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Lakshmi Balasubramanian
Jul 5, 20173 min read
What’s cooking with the doctor turned food-blogger?
One of the most talked about food bloggers in India, Dr Nandita Iyer, has been taking the F&B digital industry by a storm. A doctor with...
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Lakshmi Balasubramanian
Jun 29, 20173 min read
Music across continents – Natania Lalwani
Natania Lalwani is a Mumbai-born singer and songwriter, currently based out of Los Angeles. Natania started her career back in 2012. She...
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Lakshmi Balasubramanian
Jun 29, 20172 min read
How celebrities are using social media to keep themselves in the limelight
Indian celebrities are starting to hit the news headlines for various reasons, courtesy social media. ‘As long you are able to create a...
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Lakshmi Balasubramanian
Jun 28, 20172 min read
5 DON’Ts for influencer marketing
Done well, influencer marketing has the potential to fetch you the highest ROI as compared to other digital marketing activities as a...
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Lakshmi Balasubramanian
Jun 28, 20173 min read
Popular YouTubers of India and How They Made It
Being famous is something that everyone wants. We watch our movie stars every day and want to be like them. But all of us don’t have the...
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Lakshmi Balasubramanian
Jun 26, 20173 min read
The New Era of Digital Publications
Digital platforms are the new source of marketing as a way to reach out to people. Most of the news and information that we get today is...
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Lakshmi Balasubramanian
Jun 25, 20173 min read
5 Upcoming Stand-Up Comedians to Watch For
Comedy in India has grown up to become one of the major sources of entertainment. Today one can find different stand-up comedians who...
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Lakshmi Balasubramanian
Jun 23, 20173 min read
Rapunzel of digital India – Pallavi Chaturvedi
Pallavi Chaturvedi is one of the leading fashion bloggers in India. Through her blog, That Desi Girl, she shares her opinion on fashion,...
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Lakshmi Balasubramanian
Jun 22, 20172 min read
5 types of content best suited for social media
Social media is driven by engagement. But generating each like, comment, share or mention asks for a lot of sweat and toil for social...
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Lakshmi Balasubramanian
Jun 21, 20172 min read
5 DOs of influencer marketing
Influencer marketing, as compared to the pre-existing modes of digital marketing, is a new born baby. Thus, it is essential for any...
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Lakshmi Balasubramanian
Jun 15, 20173 min read
Micro-influencers are on the rise
Celebrities endorsing brands and products is a century old practice. Understandably, it is only wise to spread the word about your brand...
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Lakshmi Balasubramanian
Jun 14, 20172 min read
3 ways to engage your followers on social media
The majority of social media population is constituted by the youngsters. People within the age group 17 to 30 years old keep the social...
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Lakshmi Balasubramanian
Jun 13, 20173 min read
Strategies to win over the ad-block environment
Ad-blocking has gradually engulfed almost the entire online customers’ galaxy over the last few years. Now every time you spend some...
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