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Brands in the box seat: Brand campaigns inspired by live sporting events
Live sports are an ideal time for brands to put out creative digital campaigns. With lakhs of eyes glued to the screens, everyone stays...
Lakshmi Balasubramanian
Oct 29, 20214 min read
19 views
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Rise of Korean Influence in India
Are you a member of the BTS Army? Do you spend your weekends bingeing on K-dramas? Well, you’re not alone. The Korean Wave has hit India...
Lakshmi Balasubramanian
May 25, 20213 min read
44 views
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How brands and influencers adapted to the Tiktok ban
Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...
Lakshmi Balasubramanian
Dec 24, 20202 min read
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Disruption in influencer marketing during COVID 19
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back....
Lakshmi Balasubramanian
May 21, 20206 min read
2 views
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Differentiating influencer Marketing and affiliate marketing: How to combine them
How influencer marketing works Influencers marketing has enabled brands to partner with online influencers and leverage their “pull” for...
Lakshmi Balasubramanian
Jan 23, 20205 min read
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How to beat your competitors with Influencer Marketing
Over the past year, every brand is rushing to learn and implement influencer marketing, for a very good reason. Consumer surveys show how...
Lakshmi Balasubramanian
Jan 31, 20194 min read
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The power of Social Media Influencers
What is Influencer Marketing in 2018? It has been proven over and over how influencer marketing has taken over the marketing industry...
Lakshmi Balasubramanian
Oct 24, 20185 min read
4 views
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A shot of Ganesh Vanare
Shots and Moments Ganesh Vanare of Haram Khor fame talks to us today about his scenic journey. Ganesh began the Instagram page a passion...
Lakshmi Balasubramanian
Sep 25, 20183 min read
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Top Indian food bloggers talk – Neha Mathur
Neha Mathur, one of our most popular and favorite Indian food bloggers, talks to us today about her start and how she has built her Whisk...
Lakshmi Balasubramanian
Sep 10, 20184 min read
12 views
1 comment


Know how to spot your fake influencers
The boom of Influencer Marketing – The good The powerful market of influencer marketing is currently valued at $1 billion dollars. It...
Lakshmi Balasubramanian
Aug 23, 20186 min read
3 views
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IGTV in influencer Marketing
Introduction Video content has been constantly evolving over the past decade. People have been watching mobile videos recently more than...
Lakshmi Balasubramanian
Aug 8, 20186 min read
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Implementing Influencer Marketing in your upcoming digital campaign
Want to know more about Influencer Marketing and why it is trending currently? Are you also looking for the best ways to implement...
Lakshmi Balasubramanian
Aug 1, 20186 min read
2 views
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6 reasons why brands should collaborate with Influencers
Almost every article that you will find on Influencer Marketing will tell you how collaborating with Influencers will result in higher...
Lakshmi Balasubramanian
Jul 18, 20185 min read
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Influencers visited Indigo dyeing farms for the Fabindia Indigo campaign
Description The Fabindia Indigo Trail campaign aimed at showcasing the process of Indigo dyeing with the help of Influencers. Fabindia...
Lakshmi Balasubramanian
Jul 18, 20182 min read
20 views
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Influencer Campaign for Titan WE – The Smartwatch specially curated for Women
Description Titan worked with influencers in promoting their Titan WE product which is a smartwatch specially designed for Women. Titan...
Lakshmi Balasubramanian
Jul 18, 20181 min read
8 views
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Brand Awareness and Sales Conversion focused Influencer Campaign for Desire Desire
Description Desire Desire is a designed based e-commerce platform which primarily focuses on anti-ordinary and uniquely designed...
Lakshmi Balasubramanian
Jul 18, 20182 min read
2 views
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Xiaomi Redmi Y2 Smartphone Launch – Teaser, Launch and Pre-Sales promotions using Influencers
Description Xiaomi planned an influencer outreach activity for the launch of their selfie-centric smartphone Redmi Y2. The campaign was...
Lakshmi Balasubramanian
Jul 18, 20181 min read
2 views
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6 tips for handling haters on Facebook
“How is it possible, being a Facebook content creator, that you never were trolled?” Right? After all, it is usual to have haters in any...
Lakshmi Balasubramanian
Jul 4, 20185 min read
2 views
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Valentine’s Day made special with #SwitchMyTech
To make Valentine’s day memorable this year, Acer came up with an idea to establish greater connection with it’s audience through...
Lakshmi Balasubramanian
Feb 20, 20182 min read
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Influencer Marketing done right for the #7HourMarathon Campaign
Duroflex recently launched their #7HourMarathon activity which was a 14-day long twitter campaign from 16th January 2018. The campaign...
Lakshmi Balasubramanian
Jan 24, 20182 min read
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