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Lakshmi Balasubramanian
May 1, 20205 min read
A content shift in influencer marketing
The rise of COVID19 has done a reset for all the brand marketers. There is an accelerated need for influencers to reach out to their...
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Lakshmi Balasubramanian
Apr 8, 20205 min read
Crisis marketing management for brands
COVID19 has had a major impact on how businesses have been presenting themselves in the past month. Crisis management has always been...
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Lakshmi Balasubramanian
Apr 1, 20203 min read
Brand marketing in the time of Corona
COVID-19 has reshaped the past couple of weeks. While the global order has seen a major disruption, brands have tuned their marketing to...
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