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Lakshmi Balasubramanian
Jan 31, 20194 min read
How to beat your competitors with Influencer Marketing
Over the past year, every brand is rushing to learn and implement influencer marketing, for a very good reason. Consumer surveys show how...
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Lakshmi Balasubramanian
Dec 18, 20173 min read
The power of influencers on B2B brands
The power of influencer marketing is being felt across the business to business (B2B) space. By developing relationships with industry...
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Lakshmi Balasubramanian
Oct 9, 20175 min read
Varun Kulkarni of NoBroker talks of #MaxROI
Hailing from Pune, Varun is the digital marketing manager of No Broker based out of Bangalore. Previously, Varun had worked with The...
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Lakshmi Balasubramanian
Sep 19, 20173 min read
Why is data analysis crucial for influencer marketing?
Influencer campaigns are widely regarded as one of the most powerful digital marketing techniques in today’s world. A big hurdle,...
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Lakshmi Balasubramanian
Aug 9, 20172 min read
Biggest challenges in influencer marketing
More often than not, influencer marketing proves to be the best performing mode when it comes to lead generation and customer...
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Lakshmi Balasubramanian
Jul 25, 20172 min read
5 tools to optimize your social media marketing efforts in 2017
Keeping social media out of your marketing mix may prove to fatal for your brand. 82% of marketers believe that social media constitute...
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Lakshmi Balasubramanian
Jul 18, 20173 min read
Influencer marketing may hold the success mantra for start-ups
Influencer marketing is helping millions of brands worldwide in achieving their desired ROI as well as adding a great deal to their...
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Lakshmi Balasubramanian
Jul 11, 20173 min read
5 reasons why influencer marketing boosts sales
With every passing day, influencer marketing is proving to be one of the most profitable digital marketing channels across brands and...
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