What is Influencer Marketing in 2018? It has been proven over and over how influencer marketing has taken over the marketing industry...

Not often do you find an architect, having a masters degree from Harvard University, turning into a fashion blogger. Shilpa Ahuja, the...

Someone has rightly said, the best fashion show is always on the streets. How good is it to flaunt what the world wants to actually see....

Much like the hegemonically inflicted norm of ‘blue for boys, pink for girls’, Indian fashion landscape is accustomed to the opinion...

More often than not, influencer marketing proves to be the best performing mode when it comes to lead generation and customer...

Keeping social media out of your marketing mix may prove to fatal for your brand. 82% of marketers believe that social media constitute...

Influencer marketing is helping millions of brands worldwide in achieving their desired ROI as well as adding a great deal to their...

One of the most talked about food bloggers in India, Dr Nandita Iyer, has been taking the F&B digital industry by a storm. A doctor with...

Pallavi Chaturvedi is one of the leading fashion bloggers in India. Through her blog, That Desi Girl, she shares her opinion on fashion,...

Social media is driven by engagement. But generating each like, comment, share or mention asks for a lot of sweat and toil for social...

Influencer marketing, as compared to the pre-existing modes of digital marketing, is a new born baby. Thus, it is essential for any...