Brands in the box seat: Brand campaigns inspired by live sporting events
Live sports are an ideal time for brands to put out creative digital campaigns. With lakhs of eyes glued to the screens, everyone stays...
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Lakshmi Balasubramanian
Dec 24, 20202 min read
How brands and influencers adapted to the Tiktok ban
Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...
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Lakshmi Balasubramanian
Aug 19, 20203 min read
Independence Day 2020: The Best Campaigns
Including topical content in your marketing strategy The last few months have had certain keywords common with all social media audience....
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Lakshmi Balasubramanian
Jun 25, 20205 min read
How to Reach Consumers who are homebound
From class cancellations to travel restrictions, the COVID-19 outbreak has changed the way society functions. These times also present an...
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Lakshmi Balasubramanian
Jun 3, 20203 min read
Top 5 social media statistics showing COVID-19 impact
The past couple of months have seen an incredible shift of campaign strategy, content, and social media strategy for brands. Much as the...
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Lakshmi Balasubramanian
Nov 12, 20194 min read
5 influencer marketing KPIs your brand should be tracking
You hear how good influencer marketing is from your fellow marketers. Whenever you are online, you see your favorite Instagrammer talking...
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Lakshmi Balasubramanian
Jun 26, 20194 min read
A guide to Instagram Branded Content – Partnership with influencers
What is Branded Content? Instagram has recently launched a new way for brands to sponsor posts created by celebrities and influencers –...
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Lakshmi Balasubramanian
May 15, 20193 min read
How these brands celebrated Mother’s Day 2019
Mother’s Day has come and gone on the second Sunday of May and the brands have arrived with their marketing campaigns for the holiday...
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Lakshmi Balasubramanian
Mar 11, 20194 min read
Brands that came out with the best campaigns for Women’s day
In the age where feminism is trying to find its way even to the remotest corners of the world, brands take up the responsibility to show...
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Lakshmi Balasubramanian
Feb 13, 20194 min read
Mega, macro, micro or nano influencer: Which one is right for your brand?
Influencer marketing is not only relevant and one of the hottest trends among consumers, but also with brands and marketing...
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Lakshmi Balasubramanian
Jan 31, 20194 min read
How to beat your competitors with Influencer Marketing
Over the past year, every brand is rushing to learn and implement influencer marketing, for a very good reason. Consumer surveys show how...
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Lakshmi Balasubramanian
Oct 31, 20186 min read
Influencer Categories – Picking the right one for your brand
Influencers influence a wide variety of followers and get them to listen, to engage with the content and this has been leading the brands...
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Lakshmi Balasubramanian
Aug 8, 20186 min read
IGTV in influencer Marketing
Introduction Video content has been constantly evolving over the past decade. People have been watching mobile videos recently more than...
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Lakshmi Balasubramanian
Mar 14, 20182 min read
5 tips on how to use Instagram as a marketing tool
There was a time when Facebook and Twitter were the primary social media that everyone used to flock to for establishing contacts and...
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Lakshmi Balasubramanian
Jan 24, 20182 min read
Influencer Marketing done right for the #7HourMarathon Campaign
Duroflex recently launched their #7HourMarathon activity which was a 14-day long twitter campaign from 16th January 2018. The campaign...
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Lakshmi Balasubramanian
Dec 18, 20173 min read
The power of influencers on B2B brands
The power of influencer marketing is being felt across the business to business (B2B) space. By developing relationships with industry...
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Lakshmi Balasubramanian
Nov 23, 20175 min read
From Harvard to Fashion Blogging – Shilpa Ahuja
Not often do you find an architect, having a masters degree from Harvard University, turning into a fashion blogger. Shilpa Ahuja, the...
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Lakshmi Balasubramanian
Oct 9, 20175 min read
Varun Kulkarni of NoBroker talks of #MaxROI
Hailing from Pune, Varun is the digital marketing manager of No Broker based out of Bangalore. Previously, Varun had worked with The...
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Lakshmi Balasubramanian
Sep 25, 20173 min read
Abhinav Sharma of Adidas talks of #MaxROI.
Abhinav Sharma, Brand Marketing Manager of the Running Business Unit of Adidas, is one of the leading Indian marketers who put influencer...
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Lakshmi Balasubramanian
Sep 19, 20173 min read
Why is data analysis crucial for influencer marketing?
Influencer campaigns are widely regarded as one of the most powerful digital marketing techniques in today’s world. A big hurdle,...
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