It’s 2021 and still male beauty hasn’t taken prominence. But, thankfully it’s one the rise. In a country like India, focus on beauty and...

We saw brands’ love for influencer marketing explode last year and it has only been growing since then. In the wake of this development,...

Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...

Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back....

How influencer marketing works Influencers marketing has enabled brands to partner with online influencers and leverage their “pull” for...

Description Platinum Guild International a popular brand for platinum jewellery looked at promoting their new collection of platinum...

Description Titan’s premium perfume chain Skinn Amlafi Bleu invited their Master Perfumer for a grand event at Mumbai. The event...

Description Friends an adult diaper brand planned a unique campaign using influencers around Grandparents Day which was on September 9th...

Description OnePlus launched their premium flagship phone the OnePlus 6 during May 2018. As part of the promotional activity, OnePlus...

Description Club Factory is an e-commerce platform for fashion apparel. Club Factory recently entered the Indian market and looked at...

In a recent article, Irfan Ahmad pointed out that influencer marketing can generate up to 11x the ROI of traditional marketing. Is your...

Description Fortune Oil looked at promoting their Rice Bran Oil as they wanted to position it as a healthy oil for regular cooking....

Compete or die! Brands understand this phrase like nobody else. They are constantly on a lookout for new ways to engage with their...

The power of influencer marketing is being felt across the business to business (B2B) space. By developing relationships with industry...

Hailing from Pune, Varun is the digital marketing manager of No Broker based out of Bangalore. Previously, Varun had worked with The...

I remember someone telling me “I won’t be happy with technology until I can download food”. Amogh Tiwari is binding food and technology...

Abhinav Sharma, Brand Marketing Manager of the Running Business Unit of Adidas, is one of the leading Indian marketers who put influencer...

The peer reviewer- Aniruddh Started blogging to improve his writing skills and vocabulary, Aniruddh today is the leading tech reviewer in...

Someone has rightly said, the best fashion show is always on the streets. How good is it to flaunt what the world wants to actually see....

Tanya Dhar, the face and voice behind Luxury Lifestyle Blog Urban Diaries, has emerged as a prominent social media influencer since the...