TikTok – the new app in town. How does this fit in with a brand’s video content strategy?  With Musical.ly trying to already enter the...

In the age where feminism is trying to find its way even to the remotest corners of the world, brands take up the responsibility to show...

For years now, brand contests have been popular across all social media channels. Brands run a social media contest for a plethora of...

Over the past couple of years, Instagram has worked so hard to occupy the No.1 place in the social media world. Instagram overthrew...

For years, Valentine’s day has been the perfect time for brands to create specialized campaigns around this holiday. Love it or hate it,...

Influencer marketing is not only relevant and one of the hottest trends among consumers, but also with brands and marketing...

Influencer marketing as an industry in 2019 is going to see an extreme surge in terms of growth. More brands are investing in it and the...

Over the past year, every brand is rushing to learn and implement influencer marketing, for a very good reason. Consumer surveys show how...

In today’s consumer-driven landscape, it has become increasingly common for advertisers to tap influencer marketing in order to achieve...

2018 has been an eventful year for marketing of all sorts. But for influencer marketing, this is the year the industry touched billions....

This festive week of Christmas, Usaamah of the Dapper Label fame talks to us about his passion and what tipped into becoming a social...

Influencer Marketing has seen the biggest growth over any other method of marketing in the past couple of years. It has been forecast...

Right off the bat, you notice how Pallavi has a very practical and positive approach in her career and life. She talks enthusiastically...

Influencer Marketing and its growth Over the past few years, the digital and social media scenario in India has changed drastically. If...

Why Influencer Marketing? The boom of influencer marketing has been a constant for the past couple of years. It has been forecast that...

Influencers influence a wide variety of followers and get them to listen, to engage with the content and this has been leading the brands...

What is Influencer Marketing in 2018? It has been proven over and over how influencer marketing has taken over the marketing industry...

Designing your Influencer Marketing campaign Targeting online shoppers with repeated and targeted ads have become a thing of the past. ...

So, you have set up your social media page for your brand or company. You have implemented good SEO techniques, mastered the art of...

How many of us have scrolled through Instagram during work and envied looking at the photos of our favorite Instagrammers traveling to...