The three weeks of lockdown has had everyone pick up new skills. Photography has been rated one of the top classes that has been chosen...

This week, we at Greenroom had a brand talk with the Indian TV star Nisha Ganesh and about everything online. The actress has been a part...

TikTok’s growth in 2019 – 2020 The app has been lauded as the highest downloaded app in 2019 till now with 60 million installs. The app...

COVID19 has had a major impact on how businesses have been presenting themselves in the past month. Crisis management has always been...

This week, Greenroom spoke to Aswati Balakrishnan, a fashion, beauty and lifestyle Instagrammer who has amassed over 75,000 followers on...

COVID-19 has reshaped the past couple of weeks. While the global order has seen a major disruption, brands have tuned their marketing to...

“I went to bed listening to music and it woke me up every morning. Being in Mumbai, my exposure to other kinds of music was immense. This...

Why do Facebook ads do so well? Facebook’s daily user rate exceeds 70% of its users. Even though the new user rate has gone down the past...

For years, Valentine’s day has been the perfect time for brands to create specialized campaigns around this holiday. Love it or hate it,...

Why are Instagram captions important? Instagram marketing’s focus has always been good looking content or visuals. If your content looks...

How influencer marketing works Influencers marketing has enabled brands to partner with online influencers and leverage their “pull” for...

The rise of TikTok Launched in 2012 in China by ByteDance, TikTok has now gathered over 1.5 billion app users with the vast majority of...

The prime reason why brands love influencer marketing is that influencers have always been great at creating a specific niche audience...

Food bloggers have been around for years and have evolved over multiple platforms with a variety of content. What just started as recipes...

2019 has seen influencers with all kinds of expertise grow exponentially. Fashion and beauty have evolved over the year with new forms of...

The 2 billion dollar influencer marketing industry comprises of millions of online influencers. The industry has paved its way for common...

Influencer marketing has been a favorite among marketers in 2019. Brands spend anywhere between 10 – 25% of their marketing budget on...

There has been a big furor in the marketing industry the past couple of weeks over Instagram hiding likes for certain accounts....

You hear how good influencer marketing is from your fellow marketers. Whenever you are online, you see your favorite Instagrammer talking...

Stating that TikTok is enjoying attention now is putting it lightly. The app has been lauded as the highest downloaded app in 2019 till...