Networking is at its peak owing to the pandemic, as people want to feel more virtually connected to others. Hence, the introduction of...

The platforms that ensure that we update every single development in our lives are also constantly updating. Because is it really social...

It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...

Social media trends have taken a whole new meaning in the last couple of months. Tik-tok challenges and trends have taken over the...

Facebook and Instagram Shop features have become increasingly easy to use and access. As a result, we have seen a rise in Shoppable Ads...

We saw brands’ love for influencer marketing explode last year and it has only been growing since then. In the wake of this development,...

In 2020, along with everything else, fitness was also taken indoors. We saw many fitness influencers becoming more active on social...

Digital video content saw a sharp increase in 2020 due to the need for more entertainment and information during the lockdown. Indian...

In 2020, Influencer marketing became an important part of marketing spends for most brands. It became more than a “good to have”...

Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...

Last May, Instagram introduced a new feature called Guides as part of their initiative to help people combat the effects of COVID-19. ...

Content marketing has been in existence for a long time, the growth and relevance of this area of marketing have seen a rapid rise in the...

Including topical content in your marketing strategy The last few months have had certain keywords common with all social media audience....

Marketers publish content daily, weekly, or monthly – odds are brands are always looking for ways to improve content efforts. With...

From class cancellations to travel restrictions, the COVID-19 outbreak has changed the way society functions. These times also present an...

The past couple of months have seen an incredible shift of campaign strategy, content, and social media strategy for brands. Much as the...

Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back....

Since the current COVID situation has us confined to our home’s walls, more and more people are flocking towards sprucing up their place...

Investing in Influencer marketing during COVID-19 is making brands jittery. Brands and organizations need to prioritize responsible...

The rise of COVID19 has done a reset for all the brand marketers. There is an accelerated need for influencers to reach out to their...