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Lakshmi Balasubramanian
Mar 29, 20212 min read
Brands and their Holi message – 2021 Edition
The landscape of festival marketing has changed a lot over the last year. Brands now have to walk a fine line between being conscious of...
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Lakshmi Balasubramanian
Jul 18, 20181 min read
Fortune Oil Brand Integration with Health and Wellness Bloggers
Description Fortune Oil looked at promoting their Rice Bran Oil as they wanted to position it as a healthy oil for regular cooking....
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Lakshmi Balasubramanian
Jul 18, 20182 min read
Influencers visited Indigo dyeing farms for the Fabindia Indigo campaign
Description The Fabindia Indigo Trail campaign aimed at showcasing the process of Indigo dyeing with the help of Influencers. Fabindia...
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Lakshmi Balasubramanian
Jul 18, 20181 min read
Influencer Campaign for Titan WE – The Smartwatch specially curated for Women
Description Titan worked with influencers in promoting their Titan WE product which is a smartwatch specially designed for Women. Titan...
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Lakshmi Balasubramanian
Jul 18, 20182 min read
Brand Awareness and Sales Conversion focused Influencer Campaign for Desire Desire
Description Desire Desire is a designed based e-commerce platform which primarily focuses on anti-ordinary and uniquely designed...
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Lakshmi Balasubramanian
Jul 18, 20181 min read
Xiaomi Redmi Y2 Smartphone Launch – Teaser, Launch and Pre-Sales promotions using Influencers
Description Xiaomi planned an influencer outreach activity for the launch of their selfie-centric smartphone Redmi Y2. The campaign was...
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