Live sports are an ideal time for brands to put out creative digital campaigns. With lakhs of eyes glued to the screens, everyone stays...

For years now, brand contests have been popular across all social media channels. Brands run a social media contest for a plethora of...

Almost every article that you will find on Influencer Marketing will tell you how collaborating with Influencers will result in higher...

Around 3.2 billion people are exposed to the internet and are the regular consumer of information that is bombarded from all directions...

Hailing from Pune, Varun is the digital marketing manager of No Broker based out of Bangalore. Previously, Varun had worked with The...

Abhinav Sharma, Brand Marketing Manager of the Running Business Unit of Adidas, is one of the leading Indian marketers who put influencer...

Influencer campaigns are widely regarded as one of the most powerful digital marketing techniques in today’s world. A big hurdle,...

Marketing started taking some real shape centuries ago as a vantage point for the science of business and the art of communication. The...

Influencer marketing is helping millions of brands worldwide in achieving their desired ROI as well as adding a great deal to their...

With every passing day, influencer marketing is proving to be one of the most profitable digital marketing channels across brands and...

Influencer marketing, as compared to the pre-existing modes of digital marketing, is a new born baby. Thus, it is essential for any...

Celebrities endorsing brands and products is a century old practice. Understandably, it is only wise to spread the word about your brand...

Influencer marketing is growing at an unbelievably fast rate with more and more brands investing a big chunk of their marketing budget...

Influencer marketing has just started to hit the high tides, as more and more brands are spending a considerable amount on it in 2017....

Social media performance metrics are a set of parameters that determine the how well one has been doing on his/her social profiles. For...