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Spirituality Meets Strategy: Brand & Influencer Success at Mahakumbh 2025
Several major brands have leveraged the vast reach of Mahakumbh by partnering with digital creators to amplify their messaging.
Arpita Jani
Feb 213 min read
15 views
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Cringe or Clever? The Rise of Offbeat Influencers in Marketing
“The best marketing doesn’t feel like marketing.” – Tom Fishburne This above quote perfectly encapsulates the core of effective...
Arpita Jani
Nov 26, 20243 min read
18 views
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Cracking The Quick Commerce Code: How Bigbasket Now Won Big With Influencers
A Strategic Multi-Phase Influencer Campaign That Redefined bigbasket now’s Market Position with Greenroom Now
Arpita Jani
Sep 27, 20243 min read
55 views
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The Power of Social Media Trends: Boosting Engagement in 2024
Embrace social media trends to boost engagement! From AR filters to short videos, stay current and connect deeply with your audience in 2024
Arpita Jani
Aug 5, 20242 min read
23 views
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Our Favourite Gaming Influencers
Do people really make a living out of streaming online games live? Well, the answer to this question is becoming clearer with every...
Lakshmi Balasubramanian
Jul 2, 20213 min read
8 views
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A Guide To Using Clubhouse
Networking is at its peak owing to the pandemic, as people want to feel more virtually connected to others. Hence, the introduction of...
Lakshmi Balasubramanian
Jun 18, 20213 min read
17 views
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Social Media Platforms – What’s New
The platforms that ensure that we update every single development in our lives are also constantly updating. Because is it really social...
Lakshmi Balasubramanian
Jun 11, 20212 min read
8 views
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Rise of Korean Influence in India
Are you a member of the BTS Army? Do you spend your weekends bingeing on K-dramas? Well, you’re not alone. The Korean Wave has hit India...
Lakshmi Balasubramanian
May 25, 20213 min read
44 views
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AR Filters and how Brands have been using them
It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...
Lakshmi Balasubramanian
Apr 30, 20212 min read
3 views
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Creators who made us Laugh Out Loud
2020 had more than its fair share of tragedies and dark moments. But the world of social media gave us some respite in the form of young...
Lakshmi Balasubramanian
Apr 23, 20212 min read
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Influencer trends that we couldn’t ignore
Social media trends have taken a whole new meaning in the last couple of months. Tik-tok challenges and trends have taken over the...
Lakshmi Balasubramanian
Apr 16, 20212 min read
5 views
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Shoppable Ads – A Complete Guide
Facebook and Instagram Shop features have become increasingly easy to use and access. As a result, we have seen a rise in Shoppable Ads...
Lakshmi Balasubramanian
Apr 8, 20212 min read
2 views
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All You Need To Know About Instagram Guides
Last May, Instagram introduced a new feature called Guides as part of their initiative to help people combat the effects of COVID-19. ...
Lakshmi Balasubramanian
Dec 14, 20202 min read
13 views
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Flipkart’s Big Billion Day Marketing Strategy
Flipkart’s Big Billion Day is up and running, and its marketing strategy is so great that it is hard to miss! Be it through Spotify ads...
Lakshmi Balasubramanian
Oct 22, 20202 min read
10 views
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A content shift in influencer marketing
The rise of COVID19 has done a reset for all the brand marketers. There is an accelerated need for influencers to reach out to their...
Lakshmi Balasubramanian
May 1, 20205 min read
1 view
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Top 10 Comedy & Entertainment Influencers
Comedy – What was solely reserved for entertainment through TV and stages, has made quite an impact on social media. The entertainers of...
Lakshmi Balasubramanian
Feb 5, 20203 min read
3 views
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Top TikTok trends of 2019
Has your brand worked with TikTok influencers yet? If you are still hesitant about venturing your campaigns into a new platform, this...
Lakshmi Balasubramanian
Sep 12, 20193 min read
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How influencer marketing is changing weddings
Over the past few years, the online presence has become almost indispensable in terms of wedding planning. It is full of endless...
Lakshmi Balasubramanian
Aug 7, 20194 min read
3 views
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TikTok’s Success and Marketing strategy
Tiktok – Taking over the social media world Advertising spending on social media influencers in India by brands is rising — driven by the...
Lakshmi Balasubramanian
May 30, 20194 min read
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Instagram launches Instagram Checkout – What does this mean for influencers?
Instagram has been reveling in its billion-mark users over the past couple of years. The platform has proved over and over to be better...
Lakshmi Balasubramanian
Mar 21, 20194 min read
11 views
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