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Lakshmi Balasubramanian
Apr 15, 20204 min read
How to calculate TikTok metrics – engagement rate, reach and more
TikTok’s growth in 2019 – 2020 The app has been lauded as the highest downloaded app in 2019 till now with 60 million installs. The app...
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Lakshmi Balasubramanian
Jan 16, 20205 min read
How TikTok reshaped Influencer Marketing in 2019
The rise of TikTok Launched in 2012 in China by ByteDance, TikTok has now gathered over 1.5 billion app users with the vast majority of...
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