How brands can leverage influencers to build better connections during Diwali:

It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...

2020 had more than its fair share of tragedies and dark moments. But the world of social media gave us some respite in the form of young...

The Influencer marketing industry is one of the fastest-growing industries with almost all the brands using influencers to promote their...

In 2020, along with everything else, fitness was also taken indoors. We saw many fitness influencers becoming more active on social...

Love it or hate it, but Tiktok was undoubtedly one of the biggest social media blockbusters until it was banned in India in June 2020. It...

The COVID-19 Pandemic brought about an unprecedented (yes we used the word) change in consumer behaviour and consumption. Brands...

Last May, Instagram introduced a new feature called Guides as part of their initiative to help people combat the effects of COVID-19. ...

LinkedIn is an excellent platform for professional networking and community building. It has undergone much change in significance and...

Video as a means of content creation and expression has always ruled the Internet. While YouTube and Vimeo have allowed creators to...

In today’s day and age, it goes without saying that it is indispensable for brands to have an active social media presence. Each social...

Content marketing has been in existence for a long time, the growth and relevance of this area of marketing have seen a rapid rise in the...

Marketers publish content daily, weekly, or monthly – odds are brands are always looking for ways to improve content efforts. With...

Doodlers and illustrators on Instagram are all the rage. They are known for their hilariously quick wit, extremely relatable content, and...

From class cancellations to travel restrictions, the COVID-19 outbreak has changed the way society functions. These times also present an...

In the wake of the COVID pandemic, Instagram influencers are approaching new methods to keep up their engagement sand stay connected to...

The past couple of months have seen an incredible shift of campaign strategy, content, and social media strategy for brands. Much as the...

Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back....

Since the current COVID situation has us confined to our home’s walls, more and more people are flocking towards sprucing up their place...

Investing in Influencer marketing during COVID-19 is making brands jittery. Brands and organizations need to prioritize responsible...