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Cringe or Clever? The Rise of Offbeat Influencers in Marketing
“The best marketing doesn’t feel like marketing.” – Tom Fishburne This above quote perfectly encapsulates the core of effective...
Arpita Jani
Nov 26, 20243 min read
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Lighting Up Your Diwali Campaign: Influencer Marketing Strategies For Festive Sales And Success
How brands can leverage influencers to build better connections during Diwali:
Arpita Jani
Oct 28, 20242 min read
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Drive Creativity And Growth With Genre-Specific Influencer Ideas This Holi!
Whether you're a fashion, food, beauty, lifestyle, or travel brand, there's something for everyone to try this Holi.
Arpita Jani
Mar 20, 20243 min read
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Creators who made us Laugh Out Loud
2020 had more than its fair share of tragedies and dark moments. But the world of social media gave us some respite in the form of young...
Lakshmi Balasubramanian
Apr 23, 20212 min read
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Sportsmen as Influencers
Influencer Marketing – a quick introduction: Influencer marketing has been taking over the digital world over the past decade. It is no...
Lakshmi Balasubramanian
Aug 16, 20186 min read
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Behold the southern storm – Aravind SA
Aravind SA, the witty boy next door from Chennai, has established himself as one of the most sought after stand up comedians, not just in...
Lakshmi Balasubramanian
Sep 5, 20172 min read
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Music across continents – Natania Lalwani
Natania Lalwani is a Mumbai-born singer and songwriter, currently based out of Los Angeles. Natania started her career back in 2012. She...
Lakshmi Balasubramanian
Jun 29, 20173 min read
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How celebrities are using social media to keep themselves in the limelight
Indian celebrities are starting to hit the news headlines for various reasons, courtesy social media. ‘As long you are able to create a...
Lakshmi Balasubramanian
Jun 29, 20172 min read
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Popular YouTubers of India and How They Made It
Being famous is something that everyone wants. We watch our movie stars every day and want to be like them. But all of us don’t have the...
Lakshmi Balasubramanian
Jun 28, 20173 min read
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Website vs. Facebook Page: What should you choose as an internet artist?
Digital revolution has brought about a lot of opportunities for artists since the last decade. But it has also brought along a set of...
Lakshmi Balasubramanian
May 23, 20174 min read
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