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Spirituality Meets Strategy: Brand & Influencer Success at Mahakumbh 2025
Several major brands have leveraged the vast reach of Mahakumbh by partnering with digital creators to amplify their messaging.
Arpita Jani
Feb 213 min read
17 views
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Cringe or Clever? The Rise of Offbeat Influencers in Marketing
“The best marketing doesn’t feel like marketing.” – Tom Fishburne This above quote perfectly encapsulates the core of effective...
Arpita Jani
Nov 26, 20243 min read
19 views
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Lighting Up Your Diwali Campaign: Influencer Marketing Strategies For Festive Sales And Success
How brands can leverage influencers to build better connections during Diwali:
Arpita Jani
Oct 28, 20242 min read
18 views
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Cracking The Quick Commerce Code: How Bigbasket Now Won Big With Influencers
A Strategic Multi-Phase Influencer Campaign That Redefined bigbasket now’s Market Position with Greenroom Now
Arpita Jani
Sep 27, 20243 min read
55 views
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Raksha Bandhan 2024: Memorable Brand Campaigns That Celebrated Sibling Love
How Brands Wove Creativity and Emotion Into Their Raksha Bandhan Campaigns
Arpita Jani
Aug 27, 20243 min read
32 views
1 comment


The Power of Social Media Trends: Boosting Engagement in 2024
Embrace social media trends to boost engagement! From AR filters to short videos, stay current and connect deeply with your audience in 2024
Arpita Jani
Aug 5, 20242 min read
23 views
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Heartstrings and Humor: Best Father’s Day 2024 Brand Campaigns
Father's Day 2024 has seen an outpouring of heartfelt and creative campaigns from various brands.
Arpita Jani
Jun 19, 20243 min read
14 views
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Celebrating Motherhood: Innovative Mother's Day Campaigns by Indian Brands in 2024
Dive into a selection of Indian ads featured on Mother’s Day 2024, that left us reaching for the phone to call our Mom.
Arpita Jani
May 15, 20243 min read
11 views
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How stars from the farming industry are influencing their way towards a better society
Not so rare, but less talked about, today we bring your focus to the agrarian world through the lens of agricultural influencers.
Arpita Jani
Apr 26, 20243 min read
11 views
0 comments


Drive Creativity And Growth With Genre-Specific Influencer Ideas This Holi!
Whether you're a fashion, food, beauty, lifestyle, or travel brand, there's something for everyone to try this Holi.
Arpita Jani
Mar 20, 20243 min read
8 views
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Sweep Away Your Audience This Valentine's Day with Influencer Campaigns!
Valentine's Day is just around the corner, and brands are gearing up to capture the attention of their audience in innovative ways. One...
Arpita Jani
Feb 10, 20242 min read
21 views
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Amplify Your Brand's Social Media Presence in 2024: An Inclusive Digital Strategy Template with Brand Examples!
Gain Insights from Local Giants and Transform Your Social Media Approach! Living in an era where businesses strive for visibility, social...
Arpita Jani
Jan 20, 20242 min read
17 views
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Influencer marketing: A door of opportunities waiting to be knocked at the end of this season!
Is your brand building a human connection with the audience? Influencer Marketing The festive season is the time of year when brands...
Arpita Jani
Nov 29, 20234 min read
20 views
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Influence Redefined: Exploring The Business Brilliance Of Influencers And Their Brands
In today’s day and age where influencers constantly push boundaries, they never fail to surprise us, whether as content creators or as...
Arpita Jani
Sep 22, 20234 min read
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The power of Social Media Influencers
What is Influencer Marketing in 2018? It has been proven over and over how influencer marketing has taken over the marketing industry...
Lakshmi Balasubramanian
Oct 24, 20185 min read
4 views
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6 reasons why brands should collaborate with Influencers
Almost every article that you will find on Influencer Marketing will tell you how collaborating with Influencers will result in higher...
Lakshmi Balasubramanian
Jul 18, 20185 min read
2 views
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