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Spirituality Meets Strategy: Brand & Influencer Success at Mahakumbh 2025
Several major brands have leveraged the vast reach of Mahakumbh by partnering with digital creators to amplify their messaging.
Arpita Jani
Feb 213 min read
17 views
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Cringe or Clever? The Rise of Offbeat Influencers in Marketing
“The best marketing doesn’t feel like marketing.” – Tom Fishburne This above quote perfectly encapsulates the core of effective...
Arpita Jani
Nov 26, 20243 min read
19 views
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Lighting Up Your Diwali Campaign: Influencer Marketing Strategies For Festive Sales And Success
How brands can leverage influencers to build better connections during Diwali:
Arpita Jani
Oct 28, 20242 min read
18 views
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Cracking The Quick Commerce Code: How Bigbasket Now Won Big With Influencers
A Strategic Multi-Phase Influencer Campaign That Redefined bigbasket now’s Market Position with Greenroom Now
Arpita Jani
Sep 27, 20243 min read
55 views
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Raksha Bandhan 2024: Memorable Brand Campaigns That Celebrated Sibling Love
How Brands Wove Creativity and Emotion Into Their Raksha Bandhan Campaigns
Arpita Jani
Aug 27, 20243 min read
32 views
1 comment


Celebrating Motherhood: Innovative Mother's Day Campaigns by Indian Brands in 2024
Dive into a selection of Indian ads featured on Mother’s Day 2024, that left us reaching for the phone to call our Mom.
Arpita Jani
May 15, 20243 min read
11 views
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How stars from the farming industry are influencing their way towards a better society
Not so rare, but less talked about, today we bring your focus to the agrarian world through the lens of agricultural influencers.
Arpita Jani
Apr 26, 20243 min read
11 views
0 comments


Drive Creativity And Growth With Genre-Specific Influencer Ideas This Holi!
Whether you're a fashion, food, beauty, lifestyle, or travel brand, there's something for everyone to try this Holi.
Arpita Jani
Mar 20, 20243 min read
8 views
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Sweep Away Your Audience This Valentine's Day with Influencer Campaigns!
Valentine's Day is just around the corner, and brands are gearing up to capture the attention of their audience in innovative ways. One...
Arpita Jani
Feb 10, 20242 min read
21 views
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Amplify Your Brand's Social Media Presence in 2024: An Inclusive Digital Strategy Template with Brand Examples!
Gain Insights from Local Giants and Transform Your Social Media Approach! Living in an era where businesses strive for visibility, social...
Arpita Jani
Jan 20, 20242 min read
17 views
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Unwrapping Ideas: 5 Creative Influencer Marketing Ideas for Your Holiday Campaign
As we approach the culmination of another remarkable year, the synergy between brands and influencers becomes increasingly vital in...
Arpita Jani
Dec 20, 20234 min read
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AR Filters and how Brands have been using them
It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual...
Lakshmi Balasubramanian
Apr 30, 20212 min read
3 views
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#SayItWithLove – Influencer Campaign on Love Note Day
Description Platinum Guild International a popular brand for platinum jewellery looked at promoting their new collection of platinum...
Lakshmi Balasubramanian
Oct 30, 20182 min read
1 view
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Skinn Amalfi Bleu Event Coverage Using Influencers
Description Titan’s premium perfume chain Skinn Amlafi Bleu invited their Master Perfumer for a grand event at Mumbai. The event...
Lakshmi Balasubramanian
Sep 28, 20182 min read
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Grandparents Day – Influencer Campaign
Description Friends an adult diaper brand planned a unique campaign using influencers around Grandparents Day which was on September 9th...
Lakshmi Balasubramanian
Sep 28, 20182 min read
6 views
0 comments

OnePlus 6 Launch Activity : Unboxing Video by Comedians
Description OnePlus launched their premium flagship phone the OnePlus 6 during May 2018. As part of the promotional activity, OnePlus...
Lakshmi Balasubramanian
Aug 23, 20181 min read
1 view
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Club Factory – Show Your Fashion Look Campaign
Description Club Factory is an e-commerce platform for fashion apparel. Club Factory recently entered the Indian market and looked at...
Lakshmi Balasubramanian
Aug 23, 20182 min read
0 views
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Epson Back To School Campaign
Description Epson had launched its ‘Back To School’ campaign for their Epson InkTank printer during July 2017. As part of the promotional...
Lakshmi Balasubramanian
Aug 23, 20182 min read
1 view
0 comments


Fortune Oil Brand Integration with Health and Wellness Bloggers
Description Fortune Oil looked at promoting their Rice Bran Oil as they wanted to position it as a healthy oil for regular cooking....
Lakshmi Balasubramanian
Jul 18, 20181 min read
6 views
0 comments

Influencers visited Indigo dyeing farms for the Fabindia Indigo campaign
Description The Fabindia Indigo Trail campaign aimed at showcasing the process of Indigo dyeing with the help of Influencers. Fabindia...
Lakshmi Balasubramanian
Jul 18, 20182 min read
21 views
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